Each ACS president has an annual message to the members of the Society, which appears in the first January issue of Chemical & Engineering News, this message outlines the president's theme.
A message from 2008 President Dr. Bruce E. Bursten:

I am deeply honored to have the privilege of serving as President in 2008.  It is my hope that during this year, we will be able to work together to make a difference in the future of chemistry. I will focus our efforts in two arenas that affect all areas of the chemical enterprise, namely communication and education. I will be collaborating closely with Immediate Past President Katie Hunt and President-Elect Tom Lane, so that our efforts in starting new activities gain the necessary momentum to have the desired impact.

Dr. Bruce E. Bursten
ACS President 2008